{"id":27,"date":"2006-10-14T00:53:38","date_gmt":"2006-10-13T21:53:38","guid":{"rendered":"http:\/\/www.kakko-ii.com\/?p=27"},"modified":"2006-10-14T03:00:04","modified_gmt":"2006-10-14T00:00:04","slug":"redirecting-the-strategy","status":"publish","type":"post","link":"https:\/\/www.kakko-ii.com\/?p=27","title":{"rendered":"Redirecting the strategy"},"content":{"rendered":"

As we all who have eyes have noticed, the next marketing & media level Hello! Project<\/strong> has moved is called MORE SEX. After all it’s a quite common way to quickly raise sales figures. Sex sells that’s a fact. UFA<\/strong>‘s sales revenue was going down so alarmingly that something had to be done.<\/p>\n

\"Maki<\/div>\n

When ppl at H!P headquarters had done some serious mindstorming, their final conclusion was: Let’s offer some more erotic eyecandy to J-pop consumers outta there. Must admit that it was a smart move indeed and the results you can see in Japan’s charts nowadays. With Maki<\/strong>, GAM<\/strong> & Biyuuden<\/strong> H!P is reaching now new grown-up target groups. There is many music consumers that have bought their first ever H!P items just because they have seen reborn Maki, Rika<\/strong> or Ayaya<\/strong> on Music Fighter or other TV shows.<\/p>\n

\"Maki<\/div>\n

So all’s well? Maybe, but lurking behind this sex boosted success there is a boredom. I really hope that UFA bosses do not loose they sense of reality. I hope that they remember there should also be good original music, catchy happy songs and kawaii images. I hope that they don’t spray this new style all over H!P. I really pray that younger H!P artists like Berryz<\/strong> are kept away from that kind of marketing strategy.<\/p>\n

When I earlier mentioned “lurking boredom” I ment that although (adult) sex is fun and interests almost all normal living beings, there is always a risk that it gets boring when taken\/enjoyed in large continual doses. If we are gonna see Maki grabbing her boobies PV after PV, like she has done in two recent ones, it’s not fun & exciting any more. Then she’s just another disco chic doing her shake-that-thing. My humble opinion is that your real personality fades to background when you overact with sex.<\/p>\n

\"GAM<\/div>\n

Sex is not my problem. Neither is Maki or anybody else. It’s just that I am unsatisfied how things are being watered down, how music & images are turning to cheap articles that you can’t tell apart.<\/p>\n

But then again, in H!P’s case, this is now and there is always tomorrow. This is only one leap in continuous evolution so I’m not that depressed. I still am Maki’s fan and I still believe in Emperor Tsunku<\/strong>.<\/p>\n

And, oh, if you ask me (probably you don’t even bother to), I like GAM’s Melodies<\/strong> (as a song and as a PV) more than Maki’s Touch<\/strong>. However I love Maki more than Aya or Miki.<\/p>\n

P.S. Here’s an announcement:<\/strong><\/p>\n

From now on we have two blog writers here. Wu-san<\/strong> from Northampton, England has joined Kakko-ii.com\u00a0Team. Say konnichiwa to him and prepare to visit more often to our front page blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we all who have eyes have noticed, the next marketing & media level Hello! Project has moved is called MORE SEX. After all it’s a...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-private-things"],"_links":{"self":[{"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27"}],"version-history":[{"count":0,"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=\/wp\/v2\/posts\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kakko-ii.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}